Select basic ads. Create a personalised ads profile. Select personalised ads. Apply market research to generate audience insights. Measure content performance. Develop and improve products. List of Partners vendors. The competitive companies target similar markets but employ different strategies in their business models to manage the distribution of product lines. These three clothing distributors have differing approaches to their ownership of materials, sourcing of manufacturing, and treatment of auxiliary brands.
Here's a look at each company, what their focus is, who their customers are, and how they have developed their brands over the years. The discount retailer, known for its affordable prices, was founded in Sweden in and has, over the years, grown into one of the most recognizable brands in the fashion industry.
It went public in Sweden in It has 4, stores open worldwide, as of April , far more physical stores than Zara and Uniqlo, by far. Zara is the youngest of the trio, having begun in Spain in The company is owned by textile giant Inditex and is its flagship brand. Zara boasts 2, stores in 96 countries. It currently has 99 stores open in the United States, with a majority of its locations worldwide in Spain, where there are locations including Zara Home. Zara's strategy is to offer a higher number of available products than its competitors.
While most clothing retailers manufacture and offer to the public for sale 2, to 4, different articles of clothing, Zara's production has been markedly higher, at over 10, pieces produced per year. This unique feature of the company's strategy has allowed Zara to appeal to a broader number of customers with unique tastes. Uniqlo was purchased by Fast Retailing Co. Its business model is based on that of The Gap. Uniqlo has opened 2, stores in over 25 markets worldwide. Uniqlo's introduction into the U.
Uniqlo's distribution channels are concentrated in its country of origin; Uniqlo store locations are in Japan. Uniqlo's distribution strategy has centered on the timing of its products' introductions into stores, with new products created as a function not of quantity, but of demand. Uniqlo responds to changing trends in Japanese fashion and specifically caters its designs to mimic the minimalistic style that is popular in Japan.
This affects the appeal that Uniqlo may have for western distribution channels , and may be the determining reason behind its low number of store locations in the U.
Alternatively, Monki sells clothing pieces that are half the price of those sold by Collection of Style and features designs that are comparably youthful. Zara divides the products sold within its stores into lower garments and upper garments, with price points being higher for the upper garments.
Zara hopes to be perceived as a high-end retailer with affordable prices. Its flagship stores are strategically opened in key traffic points worldwide that have high real estate costs, such as its Fifth Avenue location in New York City.
Zara does not stress advertising as a part of its branding strategy , differing from Uniqlo; the company instead funnels the dollars that would have gone toward advertising into new store openings. The adapted strategy from The Gap that Uniqlo employs is to position its brand as private-label apparel; the company creates its own clothing, and Uniqlo only sells it within the confines of its brick-and-mortar stores and on its website.
The company also uses sporting events to appeal to the general population. To transport its goods from factories to stores, the retailer relies on rail and sea as a means to promote efficiency within its internal logistics.
Zara is able to design, manufacture, and sell its products in stores quickly because the company owns many of the vertical factors of production. Zara's approach to fashion differs from Uniqlo's in that it attempts to predict customer needs rather than follow current fashion trends. The turnover of products within the store is very high, with an average article of clothing remaining on the shelf for only a month.
Uniqlo manufactures its clothing within Japan. It began using cheap labor in China when Japan experienced a recession in the s. The company has contracts with 84 fabric mills.
Uniqlo has also forged a partnership with the Japanese denim manufacturer Kaihara Denim. Fast Retailing. Accessed April 27, Pomona College. Company Profiles.
Top Stocks. And increasingly, management has been looking to these brands as a way to drive growth and keep its offering fresh. It has more than stores in 41 different markets around the world and offers higher-priced and seemingly better-quality clothing. It offers low-cost basics and fashionable denim pieces, which are targeted at a younger audience. It has stores across Europe, the Middle East, and Asia, and it plans to expand into more countries in Europe in Persson isn't writing off expanding Monki into the US, but the company is taking a more cautious approach.
Clothing is designed in Paris, Stockholm, and Los Angeles, with a different woman in mind. It mostly sells soft furnishings and home accessories. However, there's also a limited selection of small furniture pieces. It opened its first store and launched online in and has since opened 16 stores across Northern Europe. Arket describes itself as a modern-day market and its focus is on well-made, long-lasting, and functional men's, women's, kid's, and homewares.
The company has stayed small-scale, however. It has an online and brick-and-mortar store presence in Sweden only. For you. World globe An icon of the world globe, indicating different international options. Get the Insider App.
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