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Paul then went on to recommend a number of changes. These plans were accepted, and Paul then led the implementation over a period of nine months. In parallel, Paul undertook a detailed review of the in-house IT team and external partners, while also getting involved in a number of tactical projects to improve sales conversion and customer service. Paul had a major role in preparing SimplyDigital for the due diligence process and planning the expansion of the call center to prepare for increased demand.

This allowed us to focus on the smooth acquisition of our company by the Dixons Carphone Group. This allowed us to focus on the smooth acquisition of our company by the Dixons Carphone Group. Freeman Clarke were crucial to the successful transformation of our IT. We work exclusively with ambitious organisations and we frequently help our clients use IT to beat their competition. Plain English board-level briefings focused on technology strategies to deliver competitive advantage and business success.

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Lists Top Data public or private: Private. Competition: Google, T-Mobile. Stories about Simplify Networks. The desperation to make an impact is incorrectly targeted by giving much more choice than is needed, making the consumer feel burdened.

Design Co. Then computers went mainstream, and most businesses started converting all of those ink-on-paper records to digital computer files.

This is called digitisation: the process of converting information from analog to digital. The process of using digitised information to make established ways of working simpler and more efficient is called digitalisation. Think of customer service, whether in retail, field ops, or a call center. Digitalisation changed service forever by making customer records easily and quickly retrievable via computer. As digital technology evolved, people started generating ideas for using business technology in new ways, and not just to do the old things faster.

This is when the idea of digital transformation began to take shape. With new technologies, new things — and new ways of doing them — were suddenly possible. Digital transformation is changing the way business gets done and, in some cases, creating entirely new classes of businesses. With digital transformation, companies are taking a step back and revisiting everything they do, from internal systems to customer interactions both online and in person.

Netflix is a great example. It started out as a mail order service and disrupted the brick-and-mortar video rental business. Then digital innovations made wide-scale streaming video possible. Today, Netflix takes on traditional broadcast and cable television networks and production studios all at once by offering a growing library of on-demand content at ultracompetitive prices.

Digitisation gave Netflix the ability not only to stream video content directly to customers, but also to gain unprecedented insight into viewing habits and preferences.

It uses that data to inform everything from the design of its user experience to the development of first-run shows and movies at in-house studios.



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